Worker Identity Leads Next Workplace Megatrend

CEOWorld citizen Uday Dandavate is one chief executive whose company won’t occupy a campus and who would never advise anyone else to build one.

Trained in industrial design at the Ohio State University with a focus on learning methods and tools from psychology, anthropology and communications theory, Dandavate advises corporate America. His clients include Samsung, Microsoft, Motorola, Intel, Honda, Hewlett-Packard, Johnson Controls, Kodak and Pepsi.
SonicRim, his company, helps companies see how workers and customers experience their culture and products. “Whenever our customers want to add something new for their customers or make a workplace experience innovation, they come to us to understand the experience of the target audience, so they can improve the idea,” he said.

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